Challenge

Stacksy, aimed to boost awareness for Volkswagen's Crafter van, targeting professionals with a message of versatility. The challenge was reaching a broad audience efficiently while ensuring engagement.

Traditionally, branded content campaigns struggled with slow coordination across publishers and limited scale, often excluding smaller domains due to poor cost-effectiveness, leaving agencies like Stacksy unable to maximize reach or optimize performance in real time.

Solution

headline enabled Stacksy to overcome these hurdles with unprecedented scale and control. They created one article, tailored with 4 different images and 5 titles to highlight the Crafter's appeal for various professionals—like gardeners and carpenters—resulting in 9 article versions.

These were distributed across 93 unique domains in headline's network, from automotive sites like Autoblog.nl to broader platforms. Unlike traditional fixed homepage placements, headline's pacing feature ensured even visibility over the campaign's 11-day run from October 3 to 14, 2024, automatically adjusting delivery to stay on track.

With real-time data, Stacksy A/B tested the variations, prioritizing the best-performing titles and images to optimize engagement.

Results

The results showcased headline's precision: the campaign successfully met its booked goal of 4,800 engaged visits. Notably, it included smaller titles previously unviable for branded content, yet still delivered valuable engagement.

The campaign's pacing ensured consistent, targeted delivery without overexposure. By leveraging headline's scale, real-time optimization, and unique pacing capabilities, Stacksy achieved exceptional reach and engagement for Volkswagen, proving the platform's value for large-scale awareness campaigns.

Challenge

Azerion, a leading digital entertainment and media platform, faced significant challenges in branded content distribution before partnering with headline. Coordinating campaigns across their network required managing each publisher individually—sharing briefings, collecting drafts, and handling feedback for multiple sites, often several per campaign.

This slow, labor-intensive process led to delays, inconsistent reporting, and limited optimization due to fragmented data. Smaller publishers in their network were frequently excluded from proposals, as the traditional fixed-fee model for branded content couldn't meet the performance demands of advertisers.

Solution

headline transformed this landscape for Azerion. As the launch partner, they now offer their entire network of nearly 200 websites for branded content campaigns, creating a fully additional revenue stream that complements SEO content and display/video advertising.

Smaller publishers, previously sidelined, now generate income again. headline's automated distribution, real-time data, and precise targeting streamline the process, eliminating the inefficiencies of manual coordination.

The platform's performance-based billing—charging only for engaged interactions like time on page over 10 seconds, link clicks, or 75% scroll depth—ensures advertisers see value, making Azerion's network more appealing for branded content campaigns.

Results

The impact has been transformative for Azerion. By leveraging headline, they've revitalized branded content as a scalable, profitable channel across their network, enabling even their smallest publishers to contribute to revenue.

This has strengthened Azerion's position as a go-to partner for advertisers seeking efficient, performance-driven content distribution, setting them apart in a competitive market.

Challenge

IGMN, a leading media agency, faced challenges managing branded content campaigns across multiple publisher networks—news platforms, lifestyle blogs, sports websites—each with its own processes.

This fragmented approach slowed execution, making it challenging to respond to live events or test content at scale, requiring substantial coordination effort and limiting optimization opportunities.

Solution

With headline, IGMN centralized everything. For major sports events like football derbies and cycling classics, they publish real-time articles across contextually relevant websites, ensuring content goes live shortly after key moments.

Simultaneously, IGMN runs large-scale awareness campaigns, distributing articles across the entire network of nearly 200 websites, from sports to lifestyle and news platforms. Using headline's capabilities, they A/B test different article angles to identify what resonates best, optimizing campaigns on the fly.

headline's one-click distribution and seamless integration into each website's style eliminate inefficiencies. Plus, its performance-based billing model ensures IGMN only pays for articles with real engagement—time on page over 10 seconds, clicks on links, or scroll depth beyond 75%.

Results

What once required a dedicated content team is now managed by a single FTE alongside their regular tasks, significantly reducing the resources needed to execute branded content at scale.

This cuts down on waste, delivering better value. IGMN now achieves faster, smarter campaigns with fewer resources, all from a single platform.